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For Spring–Summer 2026, Sportmax continues its exploration of movement, grounding the female figure in the real world.

Evolving from the previous season, the campaign places the Sportmax woman in an urban context, shifting her presence from abstraction to lived experience. Shot by Robin Galiegue inside a one-of-a-kind brutalist villa on the outskirts of Paris, the setting becomes a natural extension of the collection itself: architectural, precise, uncompromising.

The concept of layering takes center stage, reflecting the construction of the garments. Weightless surfaces, overlapping prints, and architectural cuts interact with the moving body, revealing a femininity composed of multiple layers, identities, and gestures.

Architecture and clothing enter into dialogue. Proportions are redefined, volumes expand and contract. Botanical motifs, created from cosmetic pigments, float over transparent fabrics, generating optical illusions that shift with movement and light. What emerges is a visual language suspended between dream and reality, fantasy and function.